Color Story: Blue

Color can be an extremely powerful tool for your marketing and building brand recognition. BUT choosing your brand color palette is much easier said than done. So in this series, we’re going to break down the psychology and deeper emotions that we as consumers associate with color blue and how you can use this knowledge to build a more impactful brand or product experience!

The Color Psychology Behind Blue

Blue is often associated with feelings of calm, trust, confidence and peace. It can also be used to communicate product benefits such as hydration, soothing or relief.

Take a look at the companies below that use blue in their branding. Consider how these emotions are tied to their specific product or industry and why blue helps them effectively communicate those ideas / feelings to their customers.

If any of those emotions or themes are deeply rooted in your brand, blue may be a smart color choice for you! But you might not want to use it alone. Below are other colors that you could pair with blue to add more depth to your brand identity:

We’ll always be fans of blue! If you’d like to add blue to your own color palette, you can steal the HEX code from one of our favorite shades below. And make sure to follow along for more color stories 🎨