Sit down with brand + web designer Abbey McGrew as she chats with e-commerce founders about their unique journey to building a thoughtful business. From unexpected career paths to creating their first product, they’ll share all of the valuable lessons they’ve learned along the way and how they’ve stayed true to themselves.
about the podcast
I’m Abbey McGrew, founder of Wayfarer Design Studio. I’ve been a brand, packaging + web designer for almost 7 years now. And it’s been the ultimate joy and privilege to have worked with so many incredible entrepreneurs over the years. I’m constantly inspired by the clients that we work with – from skincare and beauty to tech, fashion, home goods and furniture. We’ve just been so lucky to play a part in their stories as they grow their businesses!
And that’s really what I love the most about my job – getting to hear these stories of how someone discovered a problem and thought, “Hmmmm, someone should come up with a new solution for this.” Or “I think I could make this better.” And then they were brave enough to do it themselves!
So that’s really what sparked my idea for this podcast – to share the stories of how normal people ended up building these lovely, thoughtful brands and share a bit of the BTS of their business journey. The ups, the downs, and the many lessons learned.
At Wayfarer, we have a tagline that says, “Where the heart leads, results will follow.” And that’s something that I’ve really resonated with throughout the years, both as a designer and as an entrepreneur. When I’ve tried things in my business that felt forced or lacked depth, it’s rarely worked out, right? BUT when I’ve done things that felt aligned with my values and heart – whether that be content that I share, new products that I’ve put out, or a logo that I designed – the end result has always been so much better.
And that’s the type of brand that I’m eager to chat with in this space! Founders who are driven by values and trying to create a product that’s simpler, smarter, better. A product that’s heart-led!
I’m always looking for thoughtful e-commerce founders to interview on the podcast! If you know of an amazing entrepreneur that you’d love to hear on the show (or you are one yourself), I would love to connect! Send me an email and I’ll be in touch soon.
