BODDI
Behind the Brand
Amanda’s amazing business plan came with a few obstacles. BODDI’s product had the potential to help a wide-ranging audience; anyone who could benefit from a quick and easy way to get clean without access to water. She envisioned her product being used by people who went straight from work to the gym in the mornings, busy moms with limited time, lovers of hiking and the outdoors, or those embracing van life.
With this huge audience, Amanda felt overwhelmed about how to clearly position her brand in a way that would resonate with every audience member, while also reflecting her core values. So, that was our big challenge – develop a brand that highlighted what made BODDI unique, conveyed how the product would impact the customer’s life, while still appealing to a wide audience. A design challenge if we’ve ever seen one! While strategizing on the creative direction for BODDI, we determined that a few things would be our main focuses for the design:
In an industry that tends to lean towards femininity, the design would be unisex and inclusive.
BODDI’s brand personality would be kind, welcoming, and just a bit rebellious. ↪️ Our thought process: What else will you go for after cleaning your body on the go? What amazing things will you accomplish? What joy will you experience? What sights will you see? Feeling clean = feeling capable, and feeling capable = taking action. That was the real reason why we believed our huge audience would feel inclined to purchase BODDI’s product, and why we wanted BODDI’s personality to be kind, welcoming, and rebellious.
We wanted to highlight BODDI’s signature mitt silhouette, as it is a huge differentiator from other brands on the market.
With those main focuses in mind, we envisioned a bold and confident font for the logo, while also incorporating the mitt shape in our typography. Combining those two elements would serve to tie the visual identity with BODDI’s key selling point, and make it more recognizable for customers.
KIND WORDS FROM THE CLIENT
“I couldn’t envision what the branding was going to be before I started working with Wayfarer, and now, I can’t imagine it being anything else from what was created. It represents the brand incredibly well and balances sophistication and welcomeness all at the same time.”
-
I was not clear on the direction and how to merge all the different components of the brand and what I wanted the brand to stand for into one clear message and logo. It was clear upon meeting with the team for the first time that they were aiming to create something unique based on my ideas and goals.
-
There was a clear schedule form the start, and I was informed of every step of the process. Secondly, my ability to share my ideas and talk to the team to give feedback at any point. They took all my feedback incredibly well and were able to iterate on each idea to get to a place that felt 100% right.
