We build brands that break trends.
Wayfarer is an award-winning design studio that works with visionary e-commerce brands who dare to do things better.
We help founders launch their product with purpose. Designing a brand experience that honors your values, tells a deeper story and positions you as a trusted new voice within your industry.
caftari
Neuroscents for happier, healthier lives.
studio Delza
Jewelry that contains multitudes.
boddi
Feel clean and confident (without water).
rebekah J
Jewelry that listens and honors your own story.
beautygarde
Nail care without the damage.
minimal mae
Inspiring a minimalist lifestyle for families.
Old flame candle co.
Finally, a candle you don’t have to throw away.
The Heart-led Brand Podcast
Sit down with our founder, Abbey McGrew, as she chats with e-commerce founders about their unique journey to building a thoughtful business. From unexpected career paths to creating their first product, they’ll share all of the valuable lessons they’ve learned along the way and how they’ve stayed true to themselves.
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Exploring
Our remote team is currently spread across Spain and Texas
