Heart-led brand, packaging and Shopify design.

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The Color Archives

Choosing a color palette just got less overwhelming. Use this tool (built in Notion) to learn about color psychology, browse a curated library of our favorite shades and build your own brand color palette based on your business values and personality.

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No more endless scrolling on Pinterest for color ideas…

With the Color Archives, you’ll have an organized and strategic place to find all the color inspiration you need. Our curated color library allows you to filter out shades by color family, light vs. dark, bright vs. muted AND the emotions or values that are associated with certain colors.

All you need to do is come with an idea of the vibe and feeling that you want your brand color palette to communicate and The Color Archives tool will help you quickly narrow down what shades best align with your goals.

Inside the Color Archives, you’ll also find:

  • Color psychology breakdowns for each major color

  • Brand inspo to see how your fav brands are using color

  • A guide to using color codes

  • RGB, HEX and CMYK codes for every color in our library

  • Everything is built in Notion (which you can use for free!)

 
 
 
 
 

Ready to add some color (psychology) to your brand?

grab the color archives below ↓