LUUM Goods
Behind the Brand
LUUM’s primary mission is to minimize the home cleaning routine by creating simpler, smarter products. Because when cleaning is more enjoyable, your life and home feel a little bit brighter – which is why they chose the name “LUUM”, short for “luminate”.
So to align with that mission, our goal was to incorporate elements in the design that conveyed the sun/light while also maintaining a very minimal aesthetic. We also wanted the brand to come across as high-end with a hint of playfulness to help establish the place in the industry that LUUM wanted to fill.
Our final brand direction included an icon that perfectly captured everything that we wanted to accomplish. The circle in the icon represents a sun, connecting to the inspiration behind the name “LUUM”. The lower shapes are meant to represent mountains, which creates a scene of the sun rising above the landscape. They also create an “L” shape which serves as a monogram mark for the brand.
Building an Online Experience
Since LUUM goes against the norm for home cleaning products, we knew that their website needed to clearly communicate how the product works and why it’s a better solution than the traditional cleaning sprays many people are used to. We wanted to make sure that people didn’t feel intimidated at the thought of changing their routine – we wanted LUUM’s products to feel like an easy transition to a more minimal and sustainable home.
We built their website on Shopify using the Palo Alto theme and added custom code to make it feel aligned with their branding. Then we added some custom-built sections to the theme that would allow LUUM to present information about their product’s benefits and ingredients in a more engaging way.
KIND WORDS FROM THE CLIENT
“Not only is Wayfarer a pleasure to work with, but their work is top notch and they truly work with you as a partner and consultant.”
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I knew that we needed a designer to create a website that gave our brand instant credibility. I really enjoyed working through the creative process - giving our vision and feedback, and then seeing it come to life in the presentations. Abbey was always very responsive and communicative and made us feel like she had everything covered. We ran into several delays, issues and roadblocks and the project took much longer that we had anticipated, but Abbey was right there with us along the way and went above and beyond in every way possible.
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We are absolutely thrilled with the work that Wayfarer has done for our brand - both the branding and the website. We get so many compliments on the overall design and it has made it very easy for us to recruit marketing and PR partners because the branding really speaks for itself. I would recommend working with them to anyone looking for a strategic design partner.
