Turning a $2.5k Client into a $9k Client with Design Shoppe Co.

FreelancingCreative Q+A
Written By Abbey McGrew
 
 
 

I have to start by saying that this designer's story is AMAZING. After a few career path changes and COVID putting her family's plans on hault, Ìní decided to go all in and pursue brand + web design. In this interview, we talk about how things have grown during her first 6 months in business – from raising her prices, refining her process and finding ways to use her many talents to set herself apart and serve clients better. You can watch the full interview below ↓

 
 

About Ìní

Ìní Abíódún is a lawyer, illustrator, brand identity and web designer. She is the founder of Radfindr (formerly Design Shoppe Co.), an atelier brand experience for firestarters and tastemakers
She is a strong advocate for creating environments where female founders can thrive and grow. She is currently based in Johannesburg, South Africa. You can go follow Ìní on Instagram and check out her amazing work!

And if you're interested in joining The Designer Essentials Club, you can learn more about it here!
Or watch other student interviews to hear how the Club has helped them.

 
 

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Abbey McGrew

Abbey McGrew is the founder and creative director of Wayfarer, an award-winning brand, packaging and web design studio. For nine years, Abbey has helped e-commerce brands break away from what's trendy and design brand experiences that are timeless, memorable and deeply detailed. You can find brands that Abbey has designed in Anthropologie, Credo Beauty, Free People, and Bergdorf Goodman.

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