Vanessa Urenda

 
 
 
 

Behind the Brand

For Vanessa’s branding, we created an experience that makes her clients feel empowered and supported as they grow their fashion businesses. We wanted to create something fresh, modern and innovative, so we drew a lot of inspiration from geometric shapes and patterns.

We ended up simplifying Vanessa’s initials, VU, into basic geometric shapes that could then be used as a bold pattern. This conveys Vanessa's modern style, as well as her creative approach to solving problems in the fashion industry.

 
 
 
 
 
 
 
 
 
 
 

Building an Online Experience

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KIND WORDS FROM THE CLIENT

“I feel more confident in my brand and
what I am trying to achieve now.”

  • I was very overwhelmed trying to come up with a logo! I knew what I liked but also knew that was not my skillset. I needed an expert to come up with that for me. I knew you got what I was going for pretty much right away. I also had a few people who said they had worked with you and thought you were very talented, so it confirmed my thoughts as well!

  • I really enjoyed the entire process! I was SO excited to get your emails each time, I loved seeing how the project kept coming together and how we really collaborated so well together. I also loved that you went into thorough detail on why you chose certain elements etc. Before when I was lost without a name, it did not feel like my brand could ever be a reality. I feel really confident in my vision now!

 
 
 

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