Old Flame Candle Co.
Behind the Brand
Old Flame Candle Co. already had a logo that had a very personal connection for them, but the brand wasn’t communicating what makes their products unique and we wanted to fix that! So we expanded the brand identity by designing a new set of alternate logos, including a beautiful icon that perfectly captured everything that makes OFC stand out within the candle industry. We designed the primary icon to merge a vessel shape, a candle and an infinity sign to symbolize a candle that can last forever. It’s a simple mark, but it effectively communicated the main selling point of their products. The final touch was giving the icon a hand drawn texture to make it feel aligned with the original branding and evoke that vintage style that they are known for.
Building an Online Experience
OFC’s old website wasn’t living up to the hype that their brand was already getting. It was a basic DIY website that wasn’t easy to navigate for customers or strategically designed to increase sales. So our primary goals with the redesign was to quickly highlight what makes their brand special, direct users to their latest product drop and make products easier to filter and search.
We built their website on Shopify using the Symmetry theme and added custom code to make it feel aligned with their new branding. We also added some custom-built sections to the theme that would allow OFC to present information about their product’s benefits in a more engaging way.
( Hover to instantly scroll through the web design )
KIND WORDS FROM THE CLIENT
“Wayfarer’s website up-styling and refresh not only increased sales, but made us more excited about our brand”
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I felt okay, but not fully satisfied, with my brand. Wayfarer totally took it to the next level and made me proud to share my website with people. Having been in the creative branding industry for years (and working with many artists), they are without a doubt, the easiest, most patient, and professional studio I've ever worked with.
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With Shopify as our online sales platform, we are limited to their website templates. Working with Wayfarer and relying on their experience of how to manipulate those templates to look custom was a game-changer. The overall aesthetic felt cleaner and more stunning after they got their hands on it. We also LOVE the new secondary logo Wayfarer created, tying our entire company concept into one icon – it has changed everything, and we are so SO proud of it!
