Wayfarer Referral Guide
Are you looking for a copywriter, product photography, social media manager or SEO strategist? On this page, you’ll find links to our go-to services providers in these industries that we often refer clients to. We’re sure that you’ll find the right fit with one of them! (Any business marked with an “*” is someone that we have worked with personally)
Copywriting
Has experience working with fashion brands and creatives. Diana has a beautiful intentional, and thoughtful writing style. She developed Wayfarer’s brand voice and website copy in 2019. She has also worked with 2 of our clients on naming and website copy. She’s a lovely person to work with!
“Writing for unapologetically bold copy for fearless BIPOC, queer disabled and women-led business.” Oxford Comma has a powerful, fun voice that is perfect for bold brands. They offer naming, brand voice and copywriting. Their project timelines range from 5-14 weeks and they also offer 90 min. consultations where they will review/edit your DIY copy for you.
“Sales-focused storytelling and the perfect combination of casual & convincing.” Sara has experience working with e-commerce brands, online educators and creative service providers. Her services include website + launch copywriting, email marketing and voice strategy. She also has a blog and shop with lots of DIY copywriting and SEO resources.
Social Media + SEO
“Communication Strategists, Community Builders, And Catalysts For Possibility.” Xanthe + Frank are the thoughtful humans behind Oh Sierra and specialize in messaging + marketing strategy, social media coaching, and photo + video creation. They have a knack for creating authentic connection through social content and building loyal communities.
Abbey + Court specialize in SEO and organic social media marketing. They offer a wide range of packages within those categories like website audits, SEO strategy calls and social media strategy + content creation. They also have a podcast where they share valuable SEO advice.
Mayne is a modern digital marketing agency that specializes in content creation and social media marketing. They have worked with 2 Wayfarer clients and also did a photoshoot for Wayfarer in 2020. They have a beautiful photography style and pair that with marketing strategy for Facebook, Instagram and Pinterest. You can work with them on a retainer to shoot + create new content for you every month.
Product + Lifestyle Photographers
Style: Playful, Layered, Colorful
Location: San Jose, California
Capabilities: Photo, Stopmotion
Style: Editorial, Moody, Sophisticated
Location: Indianapolis, Indiana
Capabilities: Photo, Videography, Production
Style: Light, Simple, Shadowplay
Location: NYC
Capabilities: Photo, Stopmotion
Style: Bold, Candid, Aesthetic
Location: NYC
Capabilities: Photo, Video, Production
Style: Bright, Colorful
Location: Atlanta, GA
Capabilities: Photo, Stopmotion
Style: Minimal, Natural Light, Fine Art
Location: Spain (available for travel or Abbey can meet in person with them to coordinate and oversee shoots)
Capabilities: Photo, Stopmotion
Stock Photography Resources
A wide range of stock photos from professional photographers that are completely free to use. You can browse through their different collections or search for a specific type of image that you are looking for.
A great selection of high-quality professional photos + video. They aren’t free, but you can browse full photoshoots from photographers and purchase usage licenses. If you are looking for a very specific look and need stock photos that are cohesive, this is a great option that’s in between downloading free, generic stock photos and hiring a photographer.
Similar to Unsplash, this website collects a wide range of both photos and videos from professional photographers that are free to use. You can also find full photo or video shoots on this site, giving you more options that are all within the same style.
This is a membership stock photo + video resource that we personally use at Wayfarer. Every week, they drop new collections and collaborate with different photographers who work in varying styles/industries. We also love that they create video content specifically for social media use. (P.S. The link given above is our affiliate link)
This website focuses on collecting a wide range of diverse and inclusive stock photos. We especially love their “Narrative” collections that include stories with each photo collection written by the models, giving insight into who they are and what they represent. You can purchase stock images individually or subscribe to download a set number of photos each month.