Turning 24 and My Dreams for the Next Year

Business + Life + Travel
Monday, January 29th, 2018

I’m turning 24 this Friday and for probably the first time in my life, I think I actually feel how old I am. This past year doesn’t even feel like a year to me, it feels more like 5 years! I saw, experienced and grew so much as a person. So I wanted to take some time to reflect on my 23rd year, the lessons that I learned, and let you in on some of my big dreams for 24.

This time last year, Tanner and I were living in Copenhagen. We were staying in a cute little apartment in the city with tiniest kitchen I’ve ever seen (you could barely open the refrigerator). I was about 5 months into running Wayfarer and was just starting to really attract clients. I was charging next to nothing for my work and with each new client, I would wonder why in the world they chose to work with me. Needless to say, I was a young, wide-eyed, and eager but a little naive. 😉

The next few months were filled with lots of exciting projects and of course, plenty of mistakes. I saw the consequences of not charging what I’m worth. I learned to stick up for myself more. And I started to give myself permission to place more value in what I do. I think if I could summarize being 23, it was all about self-love. As a business owner, I need to truly love myself and believe in what I’m creating. If I do that, then I can better run my business by pricing myself fairly, only working with clients who appreciate my work, and giving myself rest when I need it. And its not easy! There are still moments when I’ll catch myself devaluing my work or not taking control of a situation when I know that I should. It’s a work in progress but so, so important.

A year ago, I was still pretty unsure if I could pull off running my own studio. I felt like I was just pretending to be a good designer who knew what she was doing. But today more than ever, I feel purpose and meaning in what I’m doing. I may not be a traditional business owner, I may still be a little clueless at times, but I’m a business owner, nonetheless. And I’ll keep speaking that truth to myself until there’s no longer a doubt in my mind that I’m doing what I was created to do.

To wrap things up, here some of my goals and dreams for the next year:

  1. Launch a new Wayfarer website (working on that currently)
  2. Do a styled shoot of my work
  3. Launch a design template collection (this one I’m SUPER excited about!!)
  4. Finally visit NYC this summer
  5. Work with more West Virginia-owned businesses
  6. Speak about my work (either on a podcast or maybe at a gathering for entrepreneurs)
  7. Take a real vacation with zero work allowed for at least 1 week
  8. Hire an accountant to work with throughout the year, not just during tax time
  9. Design my own font
  10. Visit Italy and Portugal before we leave France in June
  11. Raise my prices
  12. Spend as much time as possible outdoors this summer
  13. Be more present
  14. Start folding my clothes instead of just piling them (haha)


23, you were wild and challenging and wonderful. 24, I can’t wait to see where you take me! And to all of you, thank you from the bottom of my heart for following along on this adventure and growing with me. 🙂

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  • Kristen TerSteeg

    I totally identify with so much of this. Eapically feeling like a clueless business owner sometimes and leaving my laundry in piles instead of folding 😉