Heart-led brand, packaging and Shopify design.
 

at wayfarer, We believe in

Heartfelt details. Carving your own path. Leading with your values. And bringing a fresh approach.

 
 
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Our Core Values


Intentionality

We want to do things well. Call it a perfectionist streak, but we believe this value comes from wanting you to feel like your investment is well spent and the details of your brand always feel custom and unique to you.

Connection

It’s possible to connect with what we see and read online. And if your brand isn’t creating instant bonds with your audience, it’s likely not deeply connected to you either. Our goal is to help your business connect on every level.

Empowerment

More than just a confidence boost, we want you to feel seen, understood, and included during our time together. That’s why we go the extra mile to walk you through our process and educate you on how to use design for your business.

Meet the Team

 

The Founder — Abbey McGrew — The Founder — Abbey McGrew

 
 

I knew that I wanted to be a designer when I was 13 years old when I became obsessed with customizing the look of my Myspace page. It sounds silly, but I was amazed at how simply changing the color or fonts could instantly make my profile feel more like me and what I want to be known for.

And that's what still amazes me about design and makes my job so fulfilling! Weaving in those subtle details to make a client's brand or website feel like them. With this heart-led approach, we give brands a deeper sense of confidence in where they want to go and how to get there.

 
 

Jr. Designer

Kristina

A native Texan, Kristina loves the power that design has to shape how we see the world and connect people. Apart from falling in love with fonts, some of her favorite hobbies include distance running, language-learning, and trying to bake French pastries.

Operations coordinator

Liz Locker

Liz is originally from New England, but currently calls Maryland home. She has a passion for the details and processes that support bringing a creative vision to fruition. When she’s not systemizing all the things, you can find her chasing around her tiny humans, or in an ice rink coaching competitive figure skaters.

Quality assurance

Birdie

Our furriest employee, Birdie oversees everything that our team creates to ensure that it is of the highest quality. Outside of design, she loves running in the park, belly scratches and stealing socks. Send Birdie an email to tell her what a good girl she is.

 

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