This is my heart – to celebrate the adventurous spirit that is rooted in every business and make their passion visible through design.

Hello friend! I’m Abbey, the lady behind Wayfarer. I’ve got a big heart for meaningful design and love telling visual stories.

Growing up in West Virginia, I always knew that I wanted to be a designer. At 13, I became obsessed with updating the design of my Myspace page – by obsessed I mean at least 3 times a week. I was amazed at how simply changing the font or adding more white space to my page could somehow give others a more genuine sense of who I was as a person. It felt like magic.

Fast forward about 10 years, I found myself about to graduate from college with my design degree and no real plan for what to do after school. I had this weird feeling that things were going to unfold naturally, so I wasn’t too worried about looking for jobs. Running a business was the absolute last thing on my mind, but the universe led me to it anyway in the most unexpected and beautiful way.

Just over 1 month before my college graduation, my then-boyfriend received an offer to go play professional basketball overseas. Next thing I knew, he was proposing and asking me to come travel the world with him for the next few years. Of course, I said yes.

We planned our wedding in a month, got married and moved to Australia a week later. I know, that sounds crazy and stressful, but honestly, it all felt so right and effortless. We knew that we were at the beginning of something we were always meant to do.

So my intuition to not worry about searching for a job ended up being right. We were going to be living in different countries only a few months at a time, so I knew that a regular job just wouldn’t work. Although I was terrified of the idea of starting my own studio straight out of college, I knew that I was in the perfect position to do it. And so in June of 2016, Wayfarer was born! We have no idea where we’ll be next year or the year after that and I have no idea how Wayfarer will grow, but there’s freedom in not knowing and just flowing through it. It’s been a beautiful, scary, challenging, eye-opening adventure so far and I’m just so grateful that I was brave enough to say yes.

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Press

I’ve been lucky enough to speak about my journey and work with some lovely people. Here are a few of them.